Post by momena on Mar 13, 2024 11:35:13 GMT 8
Budweiser is a 100% wind beer and celebrates with an ad in the Super Bowl
This is an ad promoting renewable wind energy. Meet Budweiser's 100% wind beer.
Budweiser beer promotes the use of wind energy to brew its beer during the Super Bowl .
Not long ago, Anheuser-Busch InBev declared that they would be running on 100% renewable energy by 2025 at the latest.
First the frogs
Then Wassup
Even the adorable dogs
Initiative to be 100% wind-powered beer: Budweiser case
Budweiser and its parent, AB InBev , have France Mobile Number List been pursuing this initiative for a while. Last year, Budweiser revealed its "100% Renewable Energy" symbol for products created from renewable resources, and the brand's vice president of global marketing, Brian Perkins, was in Davos to speak to NGOs, other companies and scientists about how to spread the symbol beyond Budweiser.
In March 2017, AB InBev announced plans for every bottle of beer across all its brands to be brewed with 100% renewable energy by 2025, and Bud was the first to reach that mark in the United States.
To achieve the global parent company's overall sustainability goals that revolve around smart agriculture, water management, packaging and climate, the company started a technology accelerator in New York to recruit scientists, technologists, new companies and entrepreneurs around the world to help build and scale potential solutions and is offering to pay for a month of renewable energy for anyone in the United States who is ready to make the switch.
The 2019 Super Bowl commercial is about more than just 100% wind beer. It is a story about the future.
Budweiser promotes its commitment to sustainable energy at the Super Bowl. The ad uses Bob Dylan's "Blowin' in the Wind" to illustrate the brand's point about renewable energy obtained from wind farms.
According to Ricardo Marques, group vice president of value brands and marketing at Anheuser-Busch, the ad not only marks the return of the Clydesdales to the Super Bowl stage, but also brings a powerful message about the commitment to making the beer with renewable electricity.
100% wind beer advertisement – an advertisement for everyone
The company launched global public sustainability goals more than a year ago, according to Angie Slaughter, vice president of sustainability at Anheuser-Busch.
"We are committed to 100 percent of our purchased electricity coming from renewable resources by 2025. In North America, we are halfway there, and because of that, our Budweiser brand is already at 100 percent in terms of the electricity we they use. So it's a great way to bring it to our consumers and teach them about what we're doing when it comes to sustainability.”
Slaughter added that they know consumers have high expectations in this area. They are informed, and this commercial gives them the ability to celebrate what they are doing in terms of the goals, but also to inform others and inspire others to do more.